Wise

Wise Advanced – High-Performance Storage Media for Photo and Video Professionals

Wise Advanced is a leading Taiwanese manufacturer specializing in memory cards and SSD solutions tailored to the demanding needs of professional photographers and filmmakers.

Founded in 1992 in Taipei, Taiwan, the company initially developed interfaces for external hard drives. Following their motto "We focus on serving your vision with transparent knowledge and dependable media," they continued to develop advanced storage solutions that meet the highest standards. Key milestones in the company’s history include the introduction of the Wise CFast 2.0 cards in 2014, which were certified by Blackmagic Design. These innovations established Wise Advanced as one of the leading providers of 4K storage solutions.

Other highlights include:

• 2015: Launch of the 512GB CFast 2.0 card.

• 2016: Introduction of the V90 SDXC UHS-II cards, specifically designed for 8K productions.

• 2022: Celebrating the 30th anniversary with the release of a 512GB V90 SDXC UHS-II card.

Today, the product range includes an extensive selection of CFexpress 4.0 Type B and Type A cards with read speeds of up to 3,700 MB/s and storage capacities of up to 4TB, meeting the needs of even the most demanding workflows. The offering is complemented by portable SSDs that combine durability, stability, and speed in a compact form – ideal for data-intensive video and photo productions.

New Media AV distributes Wise Advanced products in the DACH region and selected countries in Central Eastern Europe.

Complete compatibility overview from the manufacturer: